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김지윤 교수
연구실
경영대 2호관 210호
교수전공 및 연구분야
국제마케팅
연락처
062-530-1432
이메일
jykim2016@jnu.ac.kr
홈페이지
 
학력

-고려대학교(경영학박사)

-고려대학교(경영학석사)

-고려대학교(문학사)

경력

-전남대학교 경영대학 조교수(2016.09-현재) 

-고려대학교 경영대학 BK21Plus 연구교수(2014.09-2016.08)

-LG전자 해외마케팅팀 대리(국제마케팅/유통/SCM)(2003.06-2006.12)  

주요 연구분야

-국제마케팅, 고객관계관리(CRM)와 고객자산(CE), 신상품 채택, 광고 및 소비자 행동 등

강의

-고려대학교, 연세대학교, 성균관대학교, 건국대학교 등

-국제경영, 국제마케팅, 유통 관리, 광고 관리, 마케팅 전략, 마케팅조사방법론, 소비자 행동 등

연구실적 (Selective)

[SSCI Journal]

Song, T, Kim, S, & Kim, J.(Corresponding Author).2016.The Dynamic Effect of Customer Equity across Firm Growth: The case of Small and Medium-sized Online Retailers. Journal of Business Research(SSCI),69,3755-3764.

 Chu, K, Lee, D. & Kim, J.(Corresponding Author).2015.The effect of Non-stereotypical Gender Role Advertising on Consumer Evaluation. International Journal of Advertising(SSCI), 36(1).

Kim, J., Yuan, X., Kim, S, & Lee, Y. 2014 . How Perceived Quality Works in New Technology Adoption Process: A Cross-National Comparison among China, Korea and Japan, Journal of global Information Management(SSCI), 22(2), 23-47.

 

[KCI Journal]

Kim, J.(2015).The Effect of Effort Level on Consumer Response toward Conditional Promotion. Journal of Product Research, 33(4),1-12. 

Chu, K., & Kim, J.(2015). The Effects of Sad Donation Advertising on Donation Behaviors: Mood Valence vs. Mood Variation. Journal of Product Research , 33(6), 31~40 

Chu, K., Lee, D, Kim, S., & Kim, J.(2015). Corporate's Rebranding Strategy, Who Would Prefer More?, Journal of Product Research. 33(6), 11~20 

Chu, K., Lee, D., Kim, J., Seo , J., & Kim, H.(2015).The Effects of Oxymoron in Advertising, 33(4), Journal of Product Research, 125~134.

Kim, J., Kim, S., Yi, Y , & Chu, K. (2014), "Exploring the Boundary Conditions for Overcoming Low Store Accessibility, " American International Journal of Social Science,3(7),137-146. 

Kim, J.,& Chu, K., (2014), "The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service", Journal of Digital Convergence, 12(10), 211-222. 

Kim, J., & Kim, S. (2014), "The Effect of Perceived Risk, Hedonic Value, and Self-Construal on Attitude toward Mobile SNS, Asia Marketing Journal, 16(1).149-168. 

Kim, J. (2014).The Effect of Regulatory Focus on the Link Between Purchase Behavior and Redemption Behavior. Asia Marketing Journal. 15(4): 51-60. 

Song, T., Kim, J., & Kim, S. 2013. Optimality of Customer Relationship Management: Does Profitability Really Matter?. Asia Marketing Journal.15(3):141-157. 

Kim , J., J. Lee, Kim, S, & Lee , B. 2013.The Gap between Customer's perceived diversity and behavioral diversity in a loyalty program. Journal of Korean Marketing Association. 28(3):177-192. 

Kim, J. 2013. Consumers' point accumulation and redemption behavior revisited: Focusing on the moderating effects of Usage Level. Journal of the Korean OR and MS Society. 38(1):183-199.

Lee, J., Song, T., & Kim, J. 2012. A Study on the Effects of Inter-firm Coalition Loyalty Programs: Focusing on Customer Acquisition vs. Retention Effects. Journal of the Korean OR and MS Society.37(2): 89-111.

Kim, J., & Yuan, X. 2012. The Role of Perceived Quality in New Product Adoption Process in China. Asia Marketing Journal.14(1):159-174.

Kim, J., Lee, J., Kim, S. ,& Lee, B. 2012. The Effects of Point Accumulation Effort Level on Redemption Behavior in Loyalty Program. Journal of Korean Marketing Association, 27(1): 85-106.

 

[International Conference Presentations]

The Effect of Construal Level on Choices in Online Shopping: the Differential Effect on the Importance of the Product and the Store. 2015. The Annual INFORMS Marketing Science Conference, USA.

The Dynamic Effect of Customer Equity Across Firm Growth. 2014.The Annual KAMS Global Marketing Conference, Singapore. 

Study on the effect of Cross-sexual Advertising on Consumer Evaluation. 2014.The Annual KAMS Global Marketing Conference, Singapore. 

Empirical Analysis of Market Maven's Behavior. 2012. The Annual INFORMS Marketing Science Conference, Boston, USA.

How does Customer Equity affect the Firm's Performance across the Firm's Growth?. 2012. The Annual KAMS Global Marketing Conference, Korea.

The Impacts of Effort Level on Reward Redemption Speed in a Multi-brand Loyalty Program. 2011. The Annual Conference of JMS China Marketing Science, Goung Ziou, China. 

The Effects of Effort Level on Reward Redemption Behavior. 2011. The Annual INFORMS Marketing Science Conference ,USA.

 

[Domestic Conference Presentations]

The role of Customer Equity in Market structure.2015. The KSMS International conference, Seoul, Korea.

Dynamic Effect of Customer Equity on Firm Performance: Comparison between Leader and Follower . 2015.The Fall Korean Marketing  Association conference. Sang- Hai, China.

The effect of Non stereotypical gender role in advertising. 2015. The Korean Academy of Commodity Science and Technology spring conference, Seoul, Korea.

The qusai Placebo effect in advertising. 2014. The Korean corporation management association conference, Seoul, Korea.

 Time-Varying Effect of Customer Equity in SME. 2013.The Summer Consolidated Academic Meetings on Business Administration, Jung Sun Resort, Korea.

The effect of perceived quality on new product adoption: comparison of three countries.2011. The Service Marketing Conference, Seoul, Korea. 

수상실적

-[한국상품학회] 최우수논문상 수상(2015.06)

-[한국상품학회] 최우수논문상 수상(2014.05)

-[한국기업경영학회] 우수학자 우수논문상 수상(2014.05)

-[한국CRM협회] CRM 연구대상 수상(2013.12)

-[한국조사연구학회] 갤럽박사학위논문상 우수상 수상(2012.06)

-[한국마케팅학회] Doctoral Proposal Competition 우수상 수상(2011.10)

연구비 수혜

-한국연구재단 학문후속세대 박사후 과정 지원, 고객자산(Customer Equity)의 동적인 효과: 온라인 소매상을 중심으로(2013-2014)